abstract reflection on iterative processes

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I truly believe iteration is the path to innovation. The wheel has been continuously reinvented in an iterative process in order to meet the needs of the current consumer. But from a creative standpoint, I go between ‘painfully stagnant’ and ‘too abstract in order to make something meaningful’. When my team and I began the brainstorming process of designing a medical device, David instructed us to include the most outlandish ideas along with the more realistic ones. My abstract ideas, while fun, were not practical. My realistic ideas were so similar to current paradigm that they were not innovative. Iteration after iteration, I found the boring ideas became more boring, and the outlandish more out there. Perhaps it is my creative nature to go to extremes. Perhaps the project itself pulled me in these two directions. I think the most accurate representation of why this occurred is that I need to practice this process more. I need to iterate my iterations!

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